About me.

My passion is working with leaders, salespeople and key processes – with a focus on growth, profitability and real transformation. With 20+ years of experience as CEO and sales director at companies such as Ticketmaster, JCDecaux and SvD and 10+ years developing clients such as Sigma Technology, Bauer Media, Loomis Pay, Team Olivia, the Swedish Police Authority and Tixly, I bring expertise in leadership, sales, business development, change management, conflict management and human performance.

I work with those of you who know that there is a higher level of performance and results to achieve. From an inspiring lecture to year-long transformation journeys, I help you with how you lead, sell, negotiate, communicate, organize, make decisions and recover.

Welcome to contact me.

Johan Birath
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My breadth of expertise.

I see more perspectives than others.

Writer

Co-author of the book Leading Change – a simple method that works in reality.

Advanced Training

Physical trainer for elite athletes as well as biochemistry and medicine for performance.

What my clients says.

Some of my satisfied clients and participants.

Viktor Cederman

Head of National Sales Bauer Media Audio

Innovative course days combined with digital self-study and follow-up coach meetings are the exact opposite of an intensive course that is quickly forgotten – it has led to real change and development of the sales team's results.

Richard Gustafsson

CEO Sigma Technology IT Infra

Johan's ability to always keep the business goals in sight has really helped us further develop leadership, sales and the business. Always directly applicable insights to our business.

Adela Vergara

Head of Digital AdOn Media Nordic

Theory and practice are intertwined through course days and digital self-study. I highly recommend Johan to anyone who strives to develop their leadership and business skills.

Josefin Karlsson

Partner @ Friday

The Business Leadership program is of a very high quality. It is especially rewarding when Johan adds his own experiences, which makes it even easier to adopt the methods and tools in practice.

Christer Löw

Sales Director Team Olivia

Johan has helped us to move the entire Team Olivia forward into a significantly more selling organization, which has given us success on all levels, with newly gained insights and tools.

Peter Nilsson

Media Director AdOn Media Nordic

My mentorship with Johan has helped me grow in my professional role with real results, and as a person it has helped me open new doors and I have made an incredibly exciting inner journey.

Eric Robertsson

CEO and Founder of Gymbörsen

Johan at the Leadership Institute has DIRECTLY impacted our results! He has objectively and clearly given us the insights and tools we need to go from startup to profitable.